The generation the marketers refer to as the millenials grew up getting their information through entertainment.

They never knew a world without cable TV, internet, cell phones, or video on demand.  If you are of an older generation and you ignore the world in which this rising economic force was raised, you are missing out on some big profits.

They get their news through The Daily Show and The Colbert Report, they were educated with multi-media presentations, they have a short attention span and are being barraged with messages from thousands of sources.

You can't reach these consumers by old traditional methods.  Your sales pitch can't be dull.  You have got to capture their imagination and appeal to their lifestyle.   The old ways of making a sales presentation won't work with them.

You've got to be entertaining.  You've got to position yourself as an expert without bogging them down with unnecessary details.  Be honest.  Be sincere.  Don't try to be one of them but don't be their Dad or Mom either. 

Know your audience and tailor your act to fit their needs.