It's no secret that horse racing is not the sport that it used to be.  New competition from casinos, and hundreds of other entertainment options have taken away some of the glamor and crowds that used to be a part of the sport of kings.

But now Big Brown is creating a buzz.  People are talking about horse racing.  It's one of the lead stories on ESPN and sportstalk radio shows are discussing how tough it is to win the triple crown.

What about your successes?  Do you talk about them?  Do you work it to create a buzz about your skills?  Your product?  Your service?

Buzz creates excitement.  Excitement creates  awareness.  Awareness creates sales. 

Find an angle.  Create the buzz. Run your race.  And increase your sales.