I am not a technophobe or a luddite by any stretch of the imagination.  Computers and the new technology have made our lives easier.  Whether buying books, ( hint hint) exchanging information, keeping in touch with loved ones, or reaching world markets that would have been closed to you a generation ago, the new technology is a great tool.

But don't forget about the human element.

It's not an accident that some of the biggest, most successful websites all have a human persona.

The Drudge report, Craig's list, and Myspace, all have a human face attached to them.

I doubt that the Drudge report would be as big if it was called news and stuff you should know.com.  Myspace probably wouldn't be as big a deal without "Tom" being signed on as your first friend.

Think about this when you use the internet to improve your sales.   Promote the human element.  Promote yourself.  Make a human connection with your computer.